Why does each era taste different?

We replicate historical processes just as they were done in their time, so that with every sip, you discover how history transforms into flavor.

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-Pre-Hispanic Era (Before the 16th Century)

-Native peoples discovered that fermented agave connected them to the sacred.


-They used pulque in religious rituals and communal celebrations.


-Agave was more than a drink; it was a ceremonial offering.

Conquista

16th Century — Conquest Era

WHAT - Tastes like it did nearly 500 years ago.

  • WHY - The Conquest brought the first fusion of two worlds


  • HOW - Prehispanic pulque + hybrid Filipino distillation = the birth of agave spirits.


  • HOW - Created in secrecy, banned by the Spanish Crown.


  • Earth-brown bottle: Clay, mud, and mountain resistance.

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  • Style: Ancestral Agave Spirit.

Independencia

19th Century — Independence Era

What - Tastes like it did 200 years ago, tequila earned its name.

  • WHY - The end of Spanish rule: freedom and the rise of Mexican identity.


  • HOW - Legal production brought larger distilleries and technical innovation.


  • HOW - Blue agave was domesticated, the Tahona was introduced and the masonry steam oven was born.


  • Red-earth bottle: The iron-rich soils of Los Altos de Jalisco.

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  • Style: Artisanal Tequila.

Revolución

Revolución — 20th Century

  WHAT - Tastes like it did 100 years ago.

  • WHY - The Revolution reshaped the country: crisis accelerated innovation.

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  • HOW - Introduction of stainless-steel stills, roller mills, and steam autoclaves.


  • Green-tinted bottle: the imperfect glass typical of that era.

  • Style: Traditional Tequila.

  • Spirit: Strength, reinvention, and resilience.

Democracia

Democracia — 21st Century

 WHAT - The result of centuries of evolution.

  • WHY - As tequila became a global icon, efficiency and consistency replaced tradition as the driving forces.


  • HOW - Diffusers extract the juice first, then it’s cooked.


  • HOW - Distillation columns replace traditional stills.

  • Industrial-style bottle: The face of contemporary Mexico.

  • Spirit: The present, with eyes towards the future.

Fifth-Generation Tequila Producers

Agustín and Mauricio Camarena, our family: 33 members who share both the bloodline and the passion for agave, have spent generations transforming time into spirit. But this time, we chose to do something different: to look back.

As lovers of history, we realized something both evident and forgotten: the history of Mexico has shaped not only who we are, but also how we drink. Every historical moment transformed tequila production processes, whether by necessity, by technology, or by ideology.

Clase 33 was born from that revelation. Together with Tecayehuatzin Mancilla, the leading creator of historical content in Spanish, and Luis Mejía, a journalist and narrative historian, we set out to tell Mexico’s story through agave.

By faithfully replicating historical processes, we are not merely crafting tequila: we are honoring the legacy of our ancestors and educating those who drink it today.

Historical Content